Choose one of the seven categories to use as a basis of analysis for this discussion. Use this Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source. (View the Mergent tipsheet and Business Insights tipsheet documents for suggested methods of searching Ashford University Library databases generally, as well as specific advice for searching these two databases). It includes environment analysis, market share data, financial reports, case studies, business news, and company comparison charts. Also, access the Business Insights: Global Ashford University Library online database which offers information on global companies and industries.
Research the company online by accessing the Mergent Ashford University Library online database which offers company financials, descriptions, history, property, subsidiaries, officers and directors.
Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. As you have learned in this week’s readings, many businesses exist in dynamic markets that pose unique economic, political, and technological challenges.
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